The last two years I had a simple PDF file online, it was called ‘How to build a Blog as a Student.’ It was a guide on building your own website, with screenshots explaining the several steps.
It was a pretty neat guide, even though I am biased. It was simple, it was complete and it was probably helpful.
There were also a couple of things wrong. First of all, the name. The guide was in the first place on building a BLOG, while what most students need is a WEBSITE. Although this guide showed you how you can build a website as well, it was focused around the word ‘blog.’ This resulted in more information on blogs (case studies for instance), while most of the people were interested in case studies about websites. I changed this, the guide is now COMPLETELY focused on building a website, not a blog (although you could still use it).
Second of all, how I promoted the guide. Nothing more than a simple sidebar ad, while I think it is really important to build a website for yourself. A personal hub, a go-to place for employees and a portfolio is important for everybody who is looking for a professional career. How I am going to change this? It is getting a more prominent place on my website and I will refer to it more.
Third of all, the aftermath. I made the guide, set it up and I forgot it somehow. This came to a point where I even removed the sidebar ad, as I didn’t want people to read it anymore. Now I am going to handle it a little bit more professionally, working on following up with the people who downloaded it to help if necessary.
And now the v2.0 version of the guide is ready!
How to build your own Personal Website
Enough meta-talk. I have a cool guide to share. Why should you have your own website?
There are three main reasons:
Full Control of your Google Results
By owning your own website you will instantly gain a lot of access on the results people get when they Google your name. Google’s algorithm responds very well on the exact match in a domain name. Which means StefanKnapen.com gets a lot of love from Google for the search phrase “Stefan Knapen.” By owning your own domain you get a lot of control over your search results.
No matter what your job will be, owning the first page of Google for your name can mean a lot. The most important thing? You are not the only one who can register your name as a domain name. By claiming your own name in a domain right now you prevent other people from doing so. You could see it as online protection of your brand.
Personal Social Hub
With a personal website you’ve created a ‘hub’. A place where people can find you and a place where you can link to from all your social media accounts. This hub is the place where you can tell everything about yourself, show who you are both on- and offline.
The hub would be the place where you can put a résumé (partially or complete) and where you can show off your portfolio.
With a personal website you can show off examples to possible employer’s or potential customers. If you incorporate a blog into your personal website you can show off thought processes, writing skills and how you are up to date with the latest trends in your field.
For instance, you can use the blog as a business student by talking about recent developments in the online world. You could write posts like “5 Take-Overs by Social Media Giants.” These type of posts have a high chance of being shared by your readers and could generate some buzz around your brand.
The HOW part
- A Step by Step Guide. Starting at the process of getting a domain name and ending at your first published page!
- Screenshots of every step. Technical talk can be hard to understand, I believe visual can help a lot here. The screenshots show clearly what to do and how.
- The Workbook. I’ve created a simple workbook to make sure you are starting in the right way. A couple of simple assignments so you know what you are going into.
- Discounts for HostGator. With a simple coupon code you can get the hosting and domain name for a lot cheaper!
- YOUR PERSONAL WEBSITE. Downloading this guide (and an evening of work) will result in your own, personal website. This gives you the opportunity to say to people: “Well, yeah.. I own my own website, Google me.” (Don’t do this, you will be a douchebag.)
Sounds good? Cool. Download the ebook NOW. It’s free
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